Duande Capella Quan 2

Author: Margie Lucas

Four Steps to Generating Innovative Ideas

If innovation consists of implementing new ideas, creative thinking is the first and essential step that allows us entrepreneurs to do so. The objective is to innovate , since generating new ideas without putting some into practice does not generate any value.

Here are four steps you can follow, get into action!

  1. Have confidence in yourself

We are all creative , erase from your mind the thought of “I have no ideas, I am not creative”, remember that the mind has power .

  1. Gather influential people

It is a very simple and quite effective technique that helps us to generate a large number of ideas related to the matter we are dealing with. Each member of the equipo work should provide as many possible ideas , no matter how crazy or absurd they may seem.

  1. Focus on the process

We want to build a business, play an instrument, start a blog, improve our relationships, travel more, learn another language… the list can go on and on. The problem is that sometimes we focus too much on the goal itself and not on the process that will lead us to it .

  1. Make it fun

Creativity is a process that culminates in the innovative solution of a problem . Throughout the problem-solving process, techniques can be employed to increase our creative potential.


How To Evaluate The Profitability Of A Startup?

One of the main problems for entrepreneurs is determining the success of their business . We know that there is no formula to know how much income you can generate in the future; However, we share five tips that will be of great help to you to have a clearer vision of what to expect from your business.

  1. Develop a realistic investment plan

The important thing is not to focus all your efforts on calculating how much it will cost you to make a sale, but to make a sales projection that allows you to anticipate and make a plan for each product line.

To determine if your business is profitable , you must know if the sum of annual sales is greater or greater than the sum of all expenses . By having a clear overview of the costs generated by the total operation of your company, you can make a revenue projection based on your potential market .

  1. Assign a startup budget

It is vital to anticipate the type of expenses that your project will require , in this case to analyze what physical space you require, what resources you will need to develop your product and the number of employees  necessary to start, in addition to the fixed expenses that in many cases do not they take into account such as payment of electricity, water, telephone, internet, taxes, among others. One of the most frequent problems of the entrepreneur is not to consider this type of expenses, because over time the entire business can be destabilized.

  1. Set goals

The best way to measure profitability  is to  set goals and deadlines every certain time and see that these objectives are met, exceeded or you definitely have to change your strategy.

  1. Trading margin

It is very important to consider that we are in a market used to promotions and discounts, when starting a commercial process you must maintain a balance between your profit margin and how much you can sacrifice to have a commercial hook or incentive.

  1. Cash flow

Carry out an evaluation that allows you to see the capacity of your company to generate income and the way in which the expenses it generates are covered.

Have you analyzed in depth these concepts about your business? What others would you recommend?